3/24/2023 0 Comments Instagram insights![]() ![]() The tool is only available to business accounts, but you can easily switch your profile to a business account within a few steps: Under 'Interactions' we have specific actions that can be taken from the post, which can include profile visits, website visits, phone calls, etc.ĭiscovery refers where all your impressions came from:įrom home - directly on someones feed when they were scrolling through contentįrom profile - when the post was seen directly from your profile pageįrom hashtags - when someone was searching through a hashtag used on your post and sees your postįrom other - can include shares, saves, tags in comments, paid ads, etc.Instagram Insights is a built-in analytics tool that provides a wide range of metrics that can help measure performance and adjust campaigns. The other metrics are all Account Interactions, with slightly more detail added than just your basic overview. This will bring up an in-depth look at the specific post with a combination of the metrics we've covered.Īt the top are your Content Interactions, in order of likes, comments, shares and saves. Tapping on a post will take you to the post, where you can then click 'View Insights'. You can change the date range on this to up to 2 years, as well at the metric you want to sort posts by i.e. Tapping into the posts or stories section will show you an overview of your content in order of reach (by default) over the specified time period. This section gives you breakdown of your followers, including the overall growth of your page (follows and unfollows) as well as your top locations. Profile visits is the combination people who clicked through to your profile from posts, as well as searches.Ĭontent Interactions gives you a simple breakdown of how many total likes, comments and shares your received across all your posts, stories & videos for the specified time frame. The miscellaneous stats are fairly self-serving, as most interactions are from the buttons on your profile. This is because reach is the amount of users, impressions is the amount of views. Impressions are different to your reach and will most likely always be higher. Your total Impressions is the total number of views your content and profile received, and includes views from people who visit your profile more than once. Tapping into the Accounts Reached section will reveal your total impressions for the specified period, as well as miscellaneous account activity. ![]() Scrolling down further will reveal the 'Content You Shared' sections, showing each post, story and IGTV video you've shared in the specified time period.Ĭlicking these sections will reveal in-depth breakdowns of each post, showing you both the Account & Content interactions for each. This figure simply shows your total followers and the percentage increase or decrease you've had over the specified timeframe.Ĭlicking this section provides a breakdown of total follows & unfollows, as well as top locations. how many people saw your content, how many people visited your profile, what actions did they take after they visited your profile, etc.Īccounts Reached & Content Interactions overview.įrom the Overview Page above, we can see that Accounts Reached shows us how many individual users saw our posts or visited our profile in the specified time period (11.4K profiles).Ĭontent Interactions shows us the total likes, comments and shares we received on posts over the specified time period (120 total interactions). ![]() how many likes, comments, shares and saves you received.Īccounts Reached (or Account Interactions) is everything surrounding your posts and is more focussed on your profile i.e. To explain it simply, Content Interactions are when users interact directly with your posts and stories i.e. The main two categories of Instagram Insights are Accounts Reached and Content Interactions. Each section on the Overview Page gives a brief look at key statistics over the last 7 or 30 days, and can be clicked to reveal a more in-depth analysis. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |